Self-Marketing Technology Path
[Project Title]: Self-Marketing Technology Path – IntlMAEC Community Management (IntlMAEC)
[Object]: Students who want to improve their self-marketing ability.
[Goal]: To achieve a unified information management system of social media, which get the efficient dissemination of the content based on content plans, design, production, publishing, testing and improvements.
[Instructor]: Dr. Yun Wang (Claude)
[Instructor Profile]: President of University of San Jose (www.usjus.org), Senior International Education Expert, engaged in the International Education Cooperation between China and the United States for more than 20 years. Dr. Wang founded Chengdu Gocean education group in 1997 and has served as chairman, Founded Gosvea (USJedu Group) in Silicon Valley in 2014 and Dr. Wang has served as chairman. In 2015, Dr. Wang founded the University of San Jose (USJ) in Silicon Valley and served as the founding President. Dr. Wang has earned a B.S. from Tsinghua university and a Ph.D. in management from Peking University.
[Technical path guidance arrangement]
|Subject||Method||1) Self-Marketing Business Plan Manager||Video, Lecture, Presentation|
|2) Sympathy with customers||Video, Lecture, Presentation|
|3) How to conduct customer experience planning||Video, Lecture, Presentation|
|4) Service rollover implementation||Video, Lecture, Presentation|
|5) Value-added sharing scheme||Video, Lecture, Presentation|
|6) Self-marketing evaluation and improvement||Video, Lecture, Presentation|
|7) Self-marketing performance evaluation||Video, Lecture, Presentation|
|8) Marketing anchor program||Video, Lecture, Presentation|
|9)Case of self-marketing manager||Video, Lecture, Presentation|
|Assignments||Paper and Software Dev|